Research Study
Research plan for career-independent women on Xiaohongshu: interests, needs, and product trends i...
For women aged 18-35 on Xiaohongshu who live in first- and second-tier cities and aspire for career independence: What are they interested in? What are their needs, and why? These needs can range from emotional value to practical knowledge ('dry goods'). Please explain the underlying reasons for these needs and list the hottest products in this field.
Consumption patterns and product preferences
Career development needs and aspirations
Lifestyle choices and work-life balance
Financial independence strategies and investment behaviors
Compare different product categories that appeal to this demographic
Understand how their needs evolve throughout their career journey
Identify the key influencers and content formats that resonate with them
Explore how their aspirations translate into specific purchasing behaviors
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