Research Study
KANO-Based Consumer Insights for Autumn Coffee Concepts in Asian Market Launch Strategy
I am a product development specialist at a world-renowned premium coffee brand. We are currently planning to launch a new autumn coffee product in the Asian market. After internal discussions, we have three top options. Please help me select the most suitable product for development by incorporating insights from real consumer interviews.
The three options are:
Pumpkin Velvet Oatmeal Latte
Maple-Orange Flavored Latte
Apple Cinnamon Mocha
Please recruit 6 consumers aged 25β40, preferably white-collar professionals, to conduct interviews using the KANO model, and deliver the test results in a structured report format.
Produce a report using green and brown color palette as the visual style.
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
None of the above
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
Focus on product appeal and flavor preferences
Focus on packaging design and visual appeal
Focus on health/dietary considerations
Focus on price point and value perception
Asian markets in general (China, Japan, South Korea, etc.)
Specifically Chinese market
Specifically Japanese market
Specifically South Korean market
Southeast Asian markets (Singapore, Malaysia, etc.)
π Found 6 AI Personas
π Search Statistics
TikTok
4 steps
Twitter
4 steps
Instagram
8 steps
ε°ηΊ’δΉ¦
5 steps
π€ Built 3 AI Personas
100%
39/39
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