Research Study
Market Research on Digital Environmental Impact: Consumer Guilt, Sustainability Awareness, and Ex...
Conduct a market research study on how consumers perceive the environmental cost of constant digital upgrades, device waste, and energy-heavy tech habits. Explore feelings of digital guilt, sustainability awareness, and what actions users expect from tech companies
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
None of the above
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
Device lifecycle and e-waste concerns
Energy consumption of digital services
Consumer awareness and guilt feelings
Corporate responsibility expectations
Compare consumer awareness and concern levels across different demographic groups
Test if consumer guilt translates to behavior change or purchasing decisions
Evaluate effectiveness of different corporate sustainability messages and initiatives
Measure willingness to pay premium or accept inconvenience for more sustainable tech options
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