Research Study
User Scenario Analysis for Trendy Over-Ear Headphones Targeting Young Urban Professionals and Col...
一款主打年轻潮流的都市白领、大学生的头戴式耳机，用户21岁-30岁为主，整体偏年轻，他们主要集中在一线城市，追求极致音质和降噪、潮流。帮我分析下他们的用户场景
Premium high-end positioning (1000+ RMB)
Mid-range positioning (500-1000 RMB)
Entry-level positioning (below 500 RMB)
Not yet determined
Daily commute (subway, bus, walking)
Office/study environment
Fitness/outdoor activities
Home entertainment
All of the above
Competing with international premium brands (Sony, Bose, Apple)
Competing with domestic Chinese brands (Huawei, Xiaomi)
Creating a new niche market
Not yet determined
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