Research Study
Berlin Gen Z Luxury Campaign for Local Cultural Co-creation: Theme, Offline Events, and Social Me...
I’m the marketing lead of a fashion brand under a global luxury group, planning to launch a localized campaign in Berlin targeting Gen Z consumers (aged 22-30).
Our goal is to build a sense of “cultural co-creation” with local youth through immersive offline experiences and social media amplification that strengthen long-term brand equity.
Could you help design:
A compelling campaign theme and narrative that attracts entry-level luxury buyers, reflects our brand’s cultural DNA, and connects authentically with Berlin’s local culture.
Recommendations for offline event design and location strategy that enhance experiential impact.
A social media plan for tiktok and instagram, including influencer seeding, content themes, and community engagement tactics.
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
None of the above
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
Heritage luxury with modern interpretations
Avant-garde/experimental luxury
Sustainable luxury with social consciousness
Minimalist luxury with premium craftsmanship
Other (please specify)
Test different campaign themes to identify which resonates most with Berlin Gen Z
Compare effectiveness of various offline event formats
Determine which social media content strategies drive highest engagement
All of the above
🔍 Found 9 AI Personas
📊 Search Statistics
TikTok
5 steps
Instagram
4 steps
🤖 Built 3 AI Personas
100%
36/36
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