Research Study
Lent Observance Among U.S. Hispanic Consumers and Guerrero Tortilla Marketing Strategy
Is the observation of lent popular among United States consumers? How do consumers behave during lent? For those who observe lent, what are their values? what do they consume? How can Guerrero (a tortilla brand) appeal to consumers during this religious period? How can marketers appeal functionally and emotionally during this time frame to consumer?
Food consumption patterns and dietary restrictions
Regional differences in Lent observance across the US
Marketing strategies that have worked during Lent
Values and motivations of Lent observers
Focus on Hispanic consumers specifically
Explore both Hispanic and general U.S. consumer behavior
Compare Lent observance between different demographic groups
Concentrate on marketing strategies for Guerrero tortillas
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