💬 Longitudinal Evaluation of Earned Focus Tokens on Retention, LTV, and Brand Metrics in Ad-Support...

Research Study

Longitudinal Evaluation of Earned Focus Tokens on Retention, LTV, and Brand Metrics in Ad-Support...

Do earned Focus Tokens produce durable increases in retention, LTV, and brand affinity or does the Endowment Effect attenuate over time? Design a longitudinal randomized trial with cohorts receiving earned tokens, passive ad-free prompts, and hybrid controls over 3–12 months. Track cohort retention curves, repeat opt-in behavior, habituation/fatigue, in-app purchases, and customer sentiment to determine whether earned rewards produce sustained behavioral change and incremental lifetime value.