Research Study
Sustainable Footwear Marketing: Testing Eco-Performance vs. Style with Purpose Messaging for eco-...
I work for a startup footwear brand experimenting with sustainable materials, located in Canada.
Can you test which storytelling angle, “eco-performance” or “style with purpose” drives stronger engagement among eco-conscious millennials?
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
None of the above
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
Urban professionals concerned about environmental impact
Outdoor enthusiasts seeking sustainable performance gear
Fashion-forward consumers who prioritize ethical brands
Value shoppers looking for long-lasting, sustainable products
Social media posts and digital advertising
Product packaging and in-store displays
Website content and email marketing
All marketing touchpoints
Compare which messaging leads to higher purchase intent
Determine which angle creates stronger brand recall
Identify which approach generates more social sharing
Measure which message resonates emotionally
🔍 Found 10 AI Personas
📊 Search Statistics
TikTok
5 steps
Instagram
4 steps
🤖 Built 3 AI Personas
100%
32/32
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