Research Study
Research Study: AI Assistants Reshaping SEO, Content Visibility, and Brand Discovery
how ChatGPT, Gemini, and Perplexity are reshaping SEO, content visibility, and brand discovery and how users now rely on AI summaries instead of clicking links, and how this affects Google’s dominance, traffic flow, and marketing strategies.
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
None of the above
Prioritize my private personas (supplemented with AI personas if needed)
Use only Atypica's synthesized AI personas
Understanding the current impact and mechanisms of how AI is changing content discovery
Testing specific strategies for optimizing content for AI assistants
Comparing effectiveness of different approaches to AI-optimized content
Planning a framework for adapting marketing strategies to the AI era
Digital marketers and SEO professionals
Content creators and publishers
Brand strategists and business owners
All of the above
Current user behaviors and how they're shifting from traditional search to AI assistants
Technical aspects of how AI assistants select, process and present content
Business implications for publishers and brands losing direct traffic
Strategic adaptations for digital marketers to succeed in this new paradigm
🔍 Found 8 AI Personas
📊 Search Statistics
Twitter
6 steps
Instagram
2 steps
🤖 Built 3 AI Personas
100%
29/29
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